Web Presence via a great website
The very first component of any online business is a website. Websites are the digital addresses of today’s businesses. It is unbelievable how many businesses do not have a website or a proper web address. Websites are the very first things which give both access as well as visibility to your business.
With the younger generation becoming adults, their expectation of accessing your business via a search engine like Google is like the expectation of older generations on having your name on the yellow pages of your city or by the call center of your national telecom provider. You simply cannot remain offline anymore.
One of the main elements in automating your business, is to bring it online through a strong website. Use of the best domain name and hosting service providers to ensure robustness and efficiency. I recommend Strato which is what I also use myself.
Wix.com Site Builder
After choosing your domain name, you need to be able to build your website. There are different tools which you can use to build your website. From tens of easy, but very good content management systems, I choose to introduce Wix.com in this book. Wix belongs to Wix.com Ltd., a software company providing cloud-based web development services.
Wix makes it possible to build websites using online drag and drop tools. The beauty with Wix is that you can start with a very simple website structure and look and feel and advance it as you progress.
You can do much more with Wix as it has own domain name provider service, eCommerce and more.
WordPress, creating advanced websites
WordPress was launched in 2003 as one of many then-present tools for building а blog. The nature of the solution allowed many to contribute to its enhancement. This pushed WordPress to quickly go beyond its original purpose, housing immense capabilities through lots of plugins so much that major brands like Sony, Walt Disney, MTV, BBC, and New Yorker all use it for their online presence.
Today more than 15% of the world’s Top 100 Websites are on WordPress. An amazing number of almost 500 new sites coming to exist based on the free version on WordPress.org on daily basis and more than 17 new blog posts added to them every second.
Browsing the Internet, you will find two versions of WordPress: wordpress.org and wordpress.com. WordPress at its core, is an open-source and free CMS. Anybody can download the core of WordPress from WordPress.org website as a package and just copy it to a WordPress host service – which is a host that allows and supports WordPress based websites – and start building websites.
On the other hand, the company called Automattic, which is founded by one of the founders of WordPress has taken this free and opensource package and installed it on a service they provide on WordPress.com. When using wordpress.com, users do not have to download or install WordPress on any host, as wordpress.com already does this.
I would say wordpress.com is more like a version of simpler CMS’s like Wix, but with more functionalities, compared to WordPress.org which is much more advanced with lots of features and a library of thousands of plugins. It is up to you to decide to stick to WordPress.org or go for a bit simpler version of WordPress on Worpress.com. My preference is the first one as it gives a huge level of flexibility in exchange for a little bit of more complexity which I believe you can learn and get used to in a few days.
Ready-made codes and Bespoke Websites
There are reasons why some businesses chose not to use a typical CMS or Site-Builder and go for a bespoke website created from scratch. Why do they do that? I do answer to this question in my book, “Build An Online Business in 24 Hours”.
Building an online business is a journey. But it does not need to be long and painful. Building an Online Business or Transforming an existing one Digitally, should not become a sophisticated paper exercise. Creating value for the customers and other stakeholders should remain as the aim of any business process including the Digital Transformation. This is more so for smaller businesses.
My book ‘Build An Online Business in 24 Hours’, aims to inspire and show a roadmap to bring your existing or future business online in a short period of time.
To learn more about some of the subjects on this page, and to find out a roadmap to build an online business in 24 hours, read my book.