During the early days of corona pandemic, there were three main groups of people. The optimists who were expecting the society and the economic activities to go back to ‘normal’ in a matter of few months. On the other hand, were the pessimists who were not seeing an end to this crisis any time soon. And finally, the realists, who were eagerly following the latest developments to understand the expected duration and the severity of the impact of this crisis on economy and the society. Meanwhile more individuals and businesses got to realized that they need to adjust the expectations closer to the pessimists than the optimists as the reality evolved day after day.
Today businesses know that the direct consequences of the current crisis are going to stay with us across the globe for many months. The indirect impact of the crisis however is going to be having impact on individuals, businesses, industries, societies, and countries for many years. It is hence even more obvious that the current way of ideating, designing, building, and managing any business may not be suitable for the years in front. The proof to this conclusion is the already bankrupt businesses, the ones struggling for their daily expenses and their existence and the ones who are completely unsure if they are needed in the future economies of the world beyond covid-19.
At the same time, it has never been easier or faster to connect and find all the information as well as services we need at our fingertips. One – including the customers – only needs the internet to search for what he or she is looking for on a mobile phone, a tablet, a computer, or other connected devices. Given the times we are in and what we expect over coming months and years, you would quite surely want to be found and connect to those who may be searching for you and your business.
Building a business online may sound complicated or too risky. But to this day and era, an online presence and an online business are go-to trends that have shown tremendous results in leading companies to hit significant sales. And you will not have to go through the conventional hurdles that most new enterprises face. Hence stop thinking to bring your business online! And start to act.
Why should I start doing business online?
Bringing your business online is inexpensive
Some entrepreneurs started with just a computer and the internet. You initially would need a domain name and a web hosting service to start or to transition. Some platforms could help you build a site for yourself. You can expect to spend as little as $100 – $200 to upgrade to a professionally designed website.
Limitless audience reach
The best part of doing business online is that you can run your business 24/7 and expand your market reach with no geographical boundaries. Online, your sales are no longer limited to people who walk in through your door (which might even be closed these days). You now have a new source of customers hence opening doors to a huge income and growth potential.
Strengthening your company’s image
Customers mostly rely their go/no-go decision on what they discover on reviews and feedbacks. It is vital to establish your online presence giving you an edge to your competitors and making use of your clients’ feedbacks to effectively market your services and products.
Freedom and flexibility
Do not mistake freedom for time to slack off. Taking your business online allows you to create a lifestyle that suits you best. You can be anywhere, stay connected, and still be productive at any time. Flexibility enables you to choose which activities to focus on both inside and outside of your business so you could create time for the things that truly matter to you.
Reliable customer service
Building a brand takes time and effort. It entails great products and exceptional customer service that guarantees customers’ satisfaction. Customer service is an essential part of business operations that can make or break a business. Online, you can resolve your customers’ issues much faster at the same time, boost potential sales.
What are your thoughts on investing in an online business? Are you considering it in the future? Share your opinions with us in the comment section below.
Write to me here. I would love to hear your reflections and views. Should you wish to get alerts on the latest updates from my publications and also other useful information and tips, join here. And if you want to get to know how you can use the content I create and share, Start Here.
Building an online business is a journey. But it does not need to be long and painful. Building an Online Business or Transforming an existing one Digitally, should not become a sophisticated paper exercise. Creating value for the customers and other stakeholders should remain as the aim of any business process including the Digital Transformation. This is more so for smaller businesses.
My book ‘Build An Online Business in 24 Hours’, aims to inspire and show a roadmap to bring your existing or future business online in a short period of time.
To learn more about some of the subjects on this page, and to find out a roadmap to build an online business in 24 hours, read my book.